Client

Typsy Beauty

project

Beyond The Brush - Transforming Typsy Beauty's Digital Canvas for A Quantifiable Impact

industry

B2CBeauty & Cosmetics

Client

Create a new Shopify website
Redesign the brand website's UI & UX
E-commerce setup and management
Email marketing
SEO
Reporting

background

Typsy Beauty, a homegrown Indian makeup brand, is passionately disrupting the beauty scene with a vibrant blend of quality, innovation, and pure fun. This conceptual brand is driven by a mission to elevate everyday makeup routines into something truly dramatic, empowering individuals to embrace their unique beauty and express themselves unapologetically. In essence, Typsy Beauty stands as a vibrant testament to the power of makeup to transform, inspire, and celebrate individuality. Their unwavering commitment to quality, innovation, and self-expression has resonated deeply with a community of beauty enthusiasts who seek to make their mark on the world, one ‘dreamatic’ makeup look at a time

brief

Typsy Beauty approached Ocularity Analytics seeking a comprehensive solution including Shopify website creative and deployment, end-to-end e-commerce setup, and management. The scope of work also included SEO and e-mail marketing

goals

Increase online visibility and brand awareness: Improve search engine ranking (SEO) and reach the target audience through effective digital marketing strategies.
Enhance user experience and reduce bounce rate: Create a modern and intuitive website that provides a seamless shopping experience and keeps visitors engaged.
Boost online sales: Increase conversion rates and revenue through improved website functionality, targeted marketing campaigns, and effective e-commerce management.
Future-Ready Affiliate Program: Establish a solid foundation which paves the way for a future affiliate program that can expand the brand's reach and reward loyal customers and influencers.

Challenge

While Typsy Beauty has seen revenue growth, there's potential to enhance the online experience by addressing bounce rates and improving the conversion rate. Internal resource limitations for e-commerce tasks suggested room for improvement. Expanding outreach and strengthening online brand recognition offer strategic opportunities for further success.

Website redesign:

Created a visually stunning and user-friendly Shopify website that reflects Typsy Beauty's brand personality.

E-commerce optimization:

Managed product listings, inventory, and order fulfillment, streamlining the shopping experience.

Email marketing:

Crafted engaging email campaigns to nurture leads, drive sales, and build brand loyalty.

Foundation for an affiliate program:

Facilitate the integration of a potential affiliate program, which can be implemented at a later stage.

SEO:

Implemented targeted SEO strategies to improve organic search visibility and attract qualified traffic.

Data-driven reporting:

Provide regular reports with actionable insights to track progress and optimize campaigns.

solution

Typsy Beauty's digital transformation was a masterclass in engagement, aesthetics, and sales. Dwell time soared, bounce rate plummeted, and the sleek new website wooed users with its user-friendly design.

But the real magic happened when revenue jumped thanks to targeted marketing and a website that showcased Typsy's passionate community like never before. This is one digital makeover that not only looks good but sells good too!