Client

Titliyan

project

Igniting Potential, Unleashing Hope: Scaling Titliyan's Impact Through Digital Transformation

industry

Education Non-Profit

Service Requirements

Comprehensive digital marketing strategy and implementation
including website redesign
SEO
social media management
email marketing
donor engagement campaigns

background

Titliyan, a beacon of hope and opportunity for over 700 underprivileged children in Uttar Pradesh, India, exemplifies the transformative power of education and dedication. This Noida-based non-profit organization, aptly named "Titliyan" (meaning butterflies), symbolizes the blossoming potential of its students as they flutter towards brighter futures.

brief

Facing the limitations of its physical reach, Titliyan yearned to spread its educational wings and embrace the boundless potential of the digital world. Ocularity Analytics became their trusted guide, offering a comprehensive roadmap to amplify their online presence, captivate potential donors and volunteers, and ultimately unlock the doors to brighter futures for countless underprivileged children through the transformative power of education.

goals

Enhance brand awareness and reach a wider audience of potential supporters.
Build an engaged online community and foster donor relationships.
Secure increased funding through effective online fundraising campaigns.

Challenge

Titliyan navigated challenges with resilience, addressing issues such as limited website reach and outdated visuals to enhance online visibility. The organization recognized the need to raise awareness about its mission among potential donors and volunteers and has since implemented initiatives to bridge the gap. Efforts are underway to optimize online fundraising strategies for more effective resource mobilization. Despite initial limitations, Titliyan is actively working to strengthen its capacity for managing and engaging its online community, fostering a positive and inclusive environment.

Website Revamp:

A modern and user-friendly website showcasing Titliyan's success stories, student achievements, and impact was designed, and optimized for SEO.

Social Media Amplification:

Targeted social media campaigns across Facebook and Instagram were launched to raise awareness, share impactful stories, and engage potential donors and volunteers.

Email Marketing Engagement:

A segmented marketing strategy nurtured donor relationships and kept supporters informed about Titliyan's initiatives..

Data-Driven Fundraising:

Optimized online fundraising campaigns on various platforms were implemented, leveraging personalized appeals and targeted audiences.

Community Building:

Interactive online platforms were established to foster connections between donors, volunteers, and the Titliyan community.

solution

By harnessing the power of calculated digital methodologies, Ocularity Analytics enabled Titliyan to expand its impact and empower more children. Titliyan's story illustrates the transformative potential of digital channels in amplifying the voices of non-profit organizations and creating a brighter future for underserved communities. With a robust digital ecosystem established, Titliyan continues to spread its wings and unlock the boundless potential of countless young minds.