Client

Jaguar Land Rover – AMP Motors

project

Establishment & Management Of Digital Presence and Sales Enablement Through Lead Generation

industry

B2CAutomobile

Client

Brand Building Comms
Social Media Management
Influencer Management
Online Reputation Management
E-Mail Marketing
Landing Pages
Google My Business Management
Media Planning (Meta, Google & LinkedIn)
Media Buying (Meta, Google & LinkedIn)
Reporting

background

AMP Motors is an exclusive dealer partner of iconic premium carmakers like Jaguar, Land Rover, Maserati, and Ducati with facilities spread across North India. Since its inception in 2009, AMP Motors has grown to be India's largest dealer group with over 4000+ thrilled customers and continues on its mission to be the finest dealer partner for JLR across the globe. AMP Motors has an extremely successful association with Jaguar Land Rover having established itself as the 1st & and largest dealer for Jaguar Land Rover. Over the years, AMP Motors has serviced more than 10,000 customers from their 4 sales and 4 service facilities with more than 1,100 employees.

brief

AMP Motors is Jaguar Land Rover’s biggest and most trusted dealer in India. Ocularity Analytics was tasked with leveraging JLR’s brand recall to establish a robust digital presence and subsequently use the presence to generate leads for sales and service initiatives.

goals

Enhance brand recall and visibility for Jaguar Land Rover in the Indian market.
Establish a comprehensive digital presence to reach and engage with target customers effectively.
Generate qualified leads for sales and service departments, maximizing conversion rates and revenue.

Challenge

AMP Motors encountered a key obstacle: effectively translating its offline success and reputation into a compelling and impactful digital presence. The objective was to captivate the interest of potential customers, generate leads, and streamline the sales process by implementing effective digital marketing strategies.

Brand Building Comms:

Crafting compelling messaging and brand narratives to enhance brand recall and differentiation.

Social Media Management:

Implementing a strategic social media plan to engage with the target audience, build a community, and drive brand awareness.

Influencer Management:

Collaborating with relevant influencers and thought leaders to amplify brand messaging and reach a wider audience.

Online Reputation Management:

Monitoring and managing online reviews, feedback, and customer interactions to maintain a positive brand image.

E-Mail Marketing:

Developing targeted e-mail campaigns to nurture leads and drive conversions.

Landing Pages:

Creating customized landing pages optimized for lead generation and sales conversion.

Google My Business Management:

Optimizing the Google My Business profile to enhance local search visibility and drive customer engagement.

Media Planning (Meta, Google & LinkedIn):

Strategizing and executing media plans across various platforms to maximize reach and engagement.

Media Buying (Meta, Google & LinkedIn):

Executing targeted media buying activities to drive qualified traffic and generate leads.

Reporting:

Regularly analysing campaign performance and providing detailed reports to measure the effectiveness of marketing efforts and make data-driven decisions.

solution

Ocularity Analytics powered AMP Motors to a digital sales surge! Targeted online campaigns propelled brand awareness, web traffic, and conversions. We landed 30 high-end Jaguar Land Rover sales, boosting revenue beyond the promised figures, and built a robust sales pipeline with more qualified leads. AMP Motors now roars loud online and in the showroom!